Current Studies:

Emotional Responses to Common Online Activities

How do different features of common online activities affect physiological and self-report indicators of cognition and emotion? Participants in a within-subjects experiment explored Facebook, Amazon.com, and CNN.com. Heart rate, skin conductance, and facial electromyography data were recorded and synchronized with a video record of each participants¹ activities. The goal of this study is to explore the motivational relevance of different content changes online.

Features of Direct-To-Consumer (DTC) Prescription Drug Advertising

How do production features such as emotional tone, visual complexity, narrative style, videographics and delivery style affect cognitive and emotional processing? One recent study examined cognitive aging by comparing participants¹ memory of drug risk and benefit information in two age brackets: 50 to 55 year olds and 70 to 75 year olds. Additionally, this experiment studied emotional tone, visual complexity and attitude towards the ad. A second study looked at how narrative style and emotional tone influence memory about brand names and the associated medical conditions. A third experiment studied the impact of videographics and delivery style on attention and recognition.

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