Papers:
Our publications so far
- Wise, K. & Kim, H. J. (2008). Searching Versus Surfing: How Different Ways of Acquiring Content Online Affect Cognitive Processing. CyberPsychology & Behavior, 11(3).
- Wise, K., Bolls, P. D., Kim, H., Venkataraman, A., & Meyer, R. (2008). Enjoyment of Advergames and Brand Attitudes: The Impact of Thematic Relevance. Journal of Interactive Advertising, 9(1).
- Wise, K., Lee, S., Lang, A., Fox, J. R., & Grabe, M. E. (2008). Responding to Change on TV: How Viewer-Controlled Changes in Content Differ From Programmed Changes in Content. Journal of Broadcasting & Electronic Media, 52(2), 182-199.
- Wise, K., Bolls, P. D., & Schaefer, S. R. (2008). Choosing and Reading Online News: How Available Choice Affects Cognitive Processing. Journal of Broadcasting & Electronic Media, 52(1), 69-85.
- Wise, K., & Pepple, K. (2008). The Effect of Available Choice on the Cognitive Processing of Pictures. Computers in Human Behavior, 24, 388-402.
- Wise, K., & Reeves, B. (2007). The Effect of User Control on the Cognitive and Emotional Processing of Pictures. Media Psychology, 9, 549-566.
- Miller, A., & Leshner, G. (2007). How Viewers Process Live, Breaking, and Emotional Television News. Media Psychology, 10, 23-40.
- Wise, K., Hamman, B., & Thorson, K. (2006). Moderation, Response Rate, and Message Interactivity: Features of Online Communities and Their Effects on Intent to Participate. Journal of Computer-Mediated Communication, 12, 24-41.
- Eastman, S. T., Newton, G. D., & Bolls, P. D. (2003). How Promotional Content Changes Ratings: The Impact of Appeals, Humor, and Presentation. Journal of Applied Communication Research, 31(3), 238-259.
- Bolls, P. D., & Lang, A. (2003). I Saw It on the Radio: The Allocation of Attention to High-Imagery Radio Advertisements. Media Psychology, 5, 33-55.
- Lang, A., Borse, J., Wise, K., & David, P. (2002). Captured by the World Wide Web: Orienting to Structural and Content Features of Computer-Presented Information. Communication Research, 29, 215-245.
- Bolls, P. D. (2002). I Can Hear You, but Can I See You? The Use of Visual Cognition During Exposure to High-Imagery Radio Advertisements. Communication Research, 29, 537-563.
- Leshner, G. (2001). Critiquing the Image: Testing Image Adwatches as Journalistic Reform. Communication Research, 28, 181-207.
- Bolls, P. D., Lang, A., & Potter, R. F. (2001). The Effects of Message Valence and Listener Arousal on Attention, Memory and Facial Muscular Responses to Radio Advertisements. Communication Research, 28, 627-651.
- Lang, A., Zhou, S., Schwartz, N., Bolls, P. D., & Potter, R. F. (2000). The Effects of Edits on Arousal, Attention, and Memory for Television Messages: When an Edit Is an Edit Can an Edit Be Too Much? Journal of Broadcasting & Electronic Media, 44(1), 94-109.
- Mayo, J., & Leshner, G. (2000). Assessing the Credibility of Computer-Assisted Reporting. Newspaper Research Journal, 21(4), 68-82.
- Grabe, M. E., Lang, A., Zhou, S., & Bolls, P. D. (2000). Cognitive Access to Negatively Arousing News: An Experimental Investigation of the Knowledge Gap. Communication Research, 27, 3-26.
- Leshner, G., & Coyle, J. R. (2000). Memory for Television news: Match and Mismatch Between Processing and Testing. journal of Broadcasting & Electronic Media, 44(4), 599-613.
- Leshner, G., & Thorson, E. (2000). Overreporting Voting: Campaign Media, Public Mood, and the Vote. Political Communication, 17, 263-278.
- Lang, A., Bolls, P., Potter, R. F., & Kawahara, K. (1999). The Effects of Production Pacing and Arousing Content on the Information Processing of Television Messages. Journal of Broadcasting & Electronic Media, 43(4), 451-475.
- Yoon, K., Bolls, P. D., & Muehling, D. D. (1999). The Effect of Involvement, Arousal, and Pace on Claim and Non-claim Components of Attitude toward the Ad. Media Psychology, 1, 331-352.
- Austin, E. W., Bolls, P., Fujioka, Y., & Engelbertson, J. (1999). How and Why Parents Take on the Tube. Journal of Broadcasting & Electronic Media, 43(2), 175-192.
- Leshner, G., Reeves, B., & Nass, C. (1998). Switching Channels: The Effects of Television Channels on the Mental Representations of Television News. Journal of Braodcasting & Electronic Media, 42(1), 21-33.